TUTOR AMPLIFY PRIVACY AND COOKIE POLICY

Last updated: June 16th, 2025

At TutorAmplify, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.tutoramplify.com (the “Site) or sign up for our free resources and email updates.

As used in this policy, "Tutor Amplify" refers to a business registered and operating in Edmonton, Alberta, Canada.

1. DEFINITIONS

1.1. “We”, “us”, and “our” refer to the Tutor Amplify registered and operating in Edmonton, Alberta, Canada.

1.2. "You," "your," and "yours" refer to the person or entity using our Services.

1.3. "Services" means any product or service provided by Tutor Amplify pursuant to Tutor Amplify’s Terms of Use ("TOU").

1.4. "GDPR" means (a) the Regulation (EU) 2016/679 of the European Parliament and the Council of 27 April 2016 on the protection of natural persons with regard to the Processing of Personal Data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation), and (b) the United Kingdom General Data Protection Regulation.

1.5. "Personal Data" means any information relating to an identified or identifiable natural person.

1.6. "Processing" means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction. "Process", "Processes" and "Processed" shall be interpreted accordingly.

1.7. "Data Controller" means an entity that determines the purposes and means of the Processing of Personal Data.

2. PURPOSE

This Privacy Policy informs visitors and users of our Site about:

- What personal data we collect

- How we use collected data

- Who has access to the data

- The rights of users under applicable laws

- Our use of cookies and similar technologies

3. CONTACT INFORMATION

Tutor Amplify is the data controller. You may contact us at:

help@tutoramplify.com

4. PERSONAL DATA WE COLLECT

We collect two types of information:

(a) Information you voluntarily provide

When you fill out a form on our Site (e.g., to download a free resource or join our mailing list), we collect:

● Name

● Email address

This information helps us deliver the services or content you’ve requested and stay in touch with you.

(b) Information collected automatically

When you visit our Site or interact with our emails, certain data may be collected automatically

through cookies and similar technologies. This may include:

● IP address

● Device and browser type

● Approximate location

● Website and email engagement (e.g., opens and clicks)

We use MailerLite to manage our forms, landing pages, and email communications. MailerLite may collect this data on our behalf and in accordance with their own privacy policy and data protection standards.

Note: Participation in forms or downloads is optional. However, not submitting your information may limit access to certain resources (e.g., newsletters, guides, or product offers).

5. HOW WE USE YOUR DATA

Tutor Amplify collects and uses your information for a range of business purposes — including delivering our services, enhancing user experience, and improving the overall value we provide.

We are committed to handling your personal data responsibly and will only process it in line with applicable privacy laws and the terms outlined in this Privacy Policy. We will have a lawful basis for processing your data if:

● we need to process your information to deliver services or resources you’ve requested or to enter into a contract;

● you have provided consent for specific uses of your data;

● we have a legitimate interest in doing so — such as improving our website and communications, preventing fraud or abuse, analyzing trends, providing direct marketing, and evaluating or enhancing the effectiveness of our educational content and promotional campaigns;

● or we are legally required to process the data.

We may use the information we collect from you for the following customer service and transactional purposes:

● To deliver the services, resources, or digital products you’ve requested;

● To process purchases, subscriptions, or other transactions;

● To send service-related emails (e.g., order confirmations, account updates, product access);

● To manage your account and communication preferences (if applicable);

● To improve your experience on our site and better support your individual needs;

● To enhance website content, usability, and technical performance;

● To troubleshoot issues and diagnose errors;

● To respond to support requests and customer inquiries;

● To administer surveys, promotions, waitlists, or other features;

● To improve and develop services, content, and digital products;

● To maintain the security and integrity of our site and prevent misuse or fraud;

We may also use your information for the following commercial and marketing purposes:

● To send newsletters, offers, and promotional messages about our services;

● To personalize marketing content based on your activity or preferences;

● To track engagement (e.g., open and click rates) to improve communication;

● To run advertising and retargeting campaigns—such as through Meta or Google — using cookies, pixels, or similar technologies. These campaigns may show relevant ads based on your past interactions with our Site. Where legally required, we will obtain your permission before using such tracking technologies for marketing purposes.

We may also use your data for any other purpose disclosed at the time of collection or with your additional consent.

6. GDPR COMPLIANCE

For users in the European Union, we follow the requirements of Regulation (EU) 2016/679, commonly known as the General Data Protection Regulation (GDPR). If you’re located in the United Kingdom, we comply with the version of the GDPR that is incorporated into UK law under the Data Protection Act 2018. That means:

● We only collect the data we need, with your consent

● You can request access to, correction of, or deletion of your data at any time

● We won't share or sell your information to third parties

● You have the right to withdraw your consent or unsubscribe at any time

To exercise any of these rights, email us at help@tutoramplify.com.

At this time, we have not designated a Data Protection Officer because our business does not meet the criteria under Article 37 of the GDPR that would require us to do so.

7. CONSENT

By submitting your information, you consent to receive emails from us. The form includes the following notice:

“By signing up, you agree to get helpful tips and offers to grow your tutoring business. No spam. Unsubscribe anytime.”

You may withdraw your consent at any time by clicking the unsubscribe link in our emails or contacting us at help@tutoramplify.com. Consent is securely stored and managed via MailerLite.

Where legally required (e.g., under GDPR or similar regulations), we will obtain explicit consent before processing your data for marketing or tracking purposes.

8. LEGAL BASIS FOR PROCESSING (GDPR)

If you reside in the EU, we process your data under Article 6(1)(a) of the GDPR, which allows processing based on your explicit consent.

9. COOKIE POLICY

We may use cookies and similar technologies (such as pixels and web beacons) to:

● Understand how visitors use our Site;

● Improve functionality and user experience;

● Track website and campaign performance (e.g., via MailerLite);

● Personalize content and offers;

These cookies are set by trusted third-party services we use, such as MailerLite or Google. MailerLite may place essential cookies for site performance. For more details, see MailerLite’s own Cookie Policy.

10. SHARING YOUR DATA

We do not sell your data. However, we may share it with trusted service providers who help us operate our business, such as:

- MailerLite (landing page, email automation and basic analytics);

- Analytics platforms (if added later);

- Payment processors (if added later);

These providers will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

11. OTHER DISCLOSURES

In rare cases, we may also disclose your data if legally required or for important operational reasons. This includes:

1. If the law requires it;

2. If it is needed for legal proceedings;

3. To establish, defend, or protect our legal rights;

4. To potential buyers if we sell or restructure our business;

These disclosures are limited to what is necessary and permitted by law.

12. DATA RETENTION

We retain your personal data as long as reasonably necessary to fulfill the purposes you agreed to - including sending you the Group Tutoring Roadmap and ongoing educational or promotional emails.

Unless you request that we delete your personal data by emailing us, we will keep it as long as needed to provide services, communicate with you, and support the operation of our business.

We may still need to retain some data after a deletion request to:

1. Comply with laws and regulations (e.g., tax or accounting records)

2. Defend against legal claims

3. Prevent fraud or misuse of our services

This information will be kept securely for up to 7 years before being permanently deleted.

In rare cases, immediate deletion or anonymization may not be possible due to legal, technical, or operational limitations. If so, your data will be isolated and protected until it can be securely removed.

13. INTERNATIONAL DATA TRANSFERS

Your data is stored in Canada. If you are located in the EU or UK, we ensure data is transferred with appropriate safeguards in place, such as:

- Using platforms (e.g., MailerLite) that rely on Standard Contractual Clauses (SCCs);

- Transferring only to countries deemed to have adequate protection by the European Commission or UK authorities.

14. YOUR RIGHTS (GDPR)

If you are an EU or UK resident, you have the right to:

- Be informed about your data;

- Access the data we have on you;

- Request corrections;

- Request deletion;

- Restrict processing;

- Receive a copy of your data (portability);

- Object to how we use your data;

To exercise these rights, email help@tutoramplify.com.

15. CHILDREN

We do not knowingly collect data from children under 16. If you believe a child has submitted personal data, please contact us and we will delete it promptly.

16. CALIFORNIA PRIVACY RIGHTS

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA), including:

- The right to know what personal data we collect and how we use it;

- The right to request access to your personal data;

- The right to request deletion of your data;

- The right to opt out of the sale of your personal data (we do not sell your data);

- The right to non-discrimination for exercising your privacy rights;

To exercise your California privacy rights, contact us at help@tutoramplify.com. We may ask you to verify your identity before processing your request.

17. DATA BREACH NOTIFICATION

If we become aware of a data breach that may affect your information, we will notify affected users without undue delay, in compliance with applicable laws.

18. CHANGES TO THIS PRIVACY POLICY

Tutor Amplify reserves the right to change this Privacy Policy at any time. When we amend this Privacy Policy, we will update the 'Effective Date' at the top. We recommend that you review this page periodically to stay informed. If necessary, we may notify you by email about significant changes.